We provide honest, grounded guidance rooted in doing what is right — not what is easy or self-serving. Our commitment is to steward our clients’ trust and deliver practical solutions and meaningful outcomes.

Salt of the Earth Advisory provides honest, grounded guidance rooted in doing what is right — not what is easy or self-serving. Our commitment is to steward our clients’ trust and deliver practical solutions and meaningful outcomes.

Grounded in Integrity. Built to Serve.

Grounded in Integrity. Built to Serve.

I can remember the day I noticed the business of professional services killing my passion for helping people and clients. It was a day when I knew I couldn't keep doing things the way others were; a day that changed the trajectory of my career...

I’m a lifetime consultant; helping organizations and people overcome challenges and achieve their goals is what I've done my whole career. I’ve done the "Big 4" thing and helped grow smaller consulting companies as well. My story is one of perpetual and evolving growth, but that growth hasn’t just been about what I do. It’s been about who I am as a professional; as a manager; as a leader; as a person. I've learned what kind of people I want to work with and what kind I don’t, what kind of Firm I want to be a part of, and what kind I don’t, and how I feel clients, peers, team members, and support staff should and shouldn’t be treated.

So what does all of this mean to you?

My experiences are part of my fiber and they serve as the foundation for the experience you'll get working with me. I bring not only passion to my work, but compassion as well. I’m empathetic. I care about my clients and my coworkers; I care about their opinions; I care about their situations; I care about their goals and their dreams. I consider myself a resource to help others succeed, and I take very seriously the trust people put in me when they ask me for advice or support.

If that sounds good to you, let's talk about how we can work together.

I can remember the day I noticed the business of professional services killing my passion for helping people and clients. It was a day when I knew I couldn't keep doing things the way others were; a day that changed the trajectory of my career...

I’m a lifetime consultant; helping organizations and people overcome challenges and achieve their goals is what I've done my whole career. I’ve done the "Big 4" thing and helped grow smaller consulting companies as well. My story is one of perpetual and evolving growth, but that growth hasn’t just been about what I do. It’s been about who I am as a professional; as a manager; as a leader; as a person. I've learned what kind of people I want to work with and what kind I don’t, what kind of Firm I want to be a part of, and what kind I don’t, and how I feel clients, peers, team members, and support staff should and shouldn’t be treated.

So what does all of this mean to you?

My experiences are part of my fiber and they serve as the foundation for the experience you'll get working with me. I bring not only passion to my work, but compassion as well. I’m empathetic. I care about my clients and my coworkers; I care about their opinions; I care about their situations; I care about their goals and their dreams. I consider myself a resource to help others succeed, and I take very seriously the trust people put in me when they ask me for advice or support.

If that sounds good to you, let's talk about how we can work together.

Founder and Managing Director
Of Salt of the Earth Advisory

Founder and Managing Director
Of Salt of The Earth Advisory

Chris Moore

“You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled underfoot.”

We appreciate every opportunity to work with our clients and value the ideas, opinions, and ideals of the people we work with.

Respect

We believe in independent thinking, straight talk, and loyalty to one another and our clients.

Trust

We treat our clients’ goals as if they were our own, strive to be responsive and innovative, and go above and beyond to help others.

Passion

Core beliefs

We believe that doing the right things for our clients and our people always comes first and this guides our every action.

Integrity

We believe levity is powerful — we enjoy what we do and want everyone to have a great experience working with our Team.

Fun

We may not always have the answers, but we will always be candid, sincere, and authentic.

Honesty

eXplore services

A free whiteboarding session may be the first step to you exceeding your expectations for success.

Are you ready for a better experience and better outcomes?